Events / Make-up

Benefit’s New Brow Collection

I read somewhere that if the eyes are the windows of the soul, then the brows are the maps of the psyche. I love brows that convey a youthful and elegant appearance, not too thin, not too arched, just enough to give your eye a lift and neatly frame your face. As a make-up artist, if you ask me what part I love doing most during make-up application, I would definitely reply with enthusiasm —”the brows!”

Benefit Cosmetics really set their brow game high with this new brow collection. It is now a one stop shop for all your brow needs! I used to go to different make-up stores to purchase a brow gel, brow powder, brow slanted pencil, brow fine tip pencil, and brow mascara. As you can see, I am obsessed with brows! So, imagine my excitement upon seeing this whole range of brow products!!! All available in one store!!!

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Tada!!! Pinch yourself, these are all coming soon!!

Let me give you an up close sneak peek of the products:

  1. Precisely, My Brow Pencil – Its ultra fine tip allows you to make little hair like strokes to fill in and define your brows. It is equipped with a twist up non sharpen tip, and is also waterproof, lasts for 12 hours! It has a spoolie brush on one end to blend  the inner part of your brows and make sure your brows do not look unnatural.precisely_pencil_open2

2. Goof Proof Brow Pencil – It has a soft slanted tip, which makes it easier to fill in the brows and define the brow tail quickly, this kind of tip is my favourite! It just makes application faster! Like the precisely brow pencil, it has a spoolie brush on one end, has a twist-up non-sharpen tip, and is waterproof as well.

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3. High Brow Glow – This product instantly highlights and illuminates arches. Just apply it right underneath your brow arch, and notice how that subtle illuminating will make the eyes more awake and the brows more defined.

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4. Gimme Brow – This award-winning volumizing product just got better with 3 shades to choose from. This is perfect for those with thin brows because it contains microfibers that sticks to the hair and skin for more natural and fuller looking brows.

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5. Browvo! Conditioning Primer – This primer contains keratin and soy proteins to make the brows look thicker and healthier. It can be worn alone, applied overnight, or used under brow make-up to enhance colour and extend wear. I do the latter, it’s perfect for that feathery natural brow effect that we see in recent runways and editorials. As i prime, I see where i have gaps in between my brows and use that as a guide to fill it in.

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6. Ready, Set, Brow! – Do you have unruly brows? If you do, then this is for you! This clear shaping and setting gel holds brow hair in place and allows your brow make-up to stay in place the whole day! No more bad brow day!

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7. Brow Zings – The original brow zings just got better with six shades to choose from! Like the original brow zing, it has mini tweezers for instant on the go brow grooming (this is something I need as I am always on the go and I always need to pluck those annoying stray hairs!)  I like that this new packaging includes an extendable dual ended brush to apply the perfect mix of wax and brow powder.

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8. 3D Browtones – Do you need to soften the look of your dark brows? If you do, then this product is for you. Avoid dull and flat looking brows by adding subtle dimension with the 3D Browtones!

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9. Ka-Brow! – I use creamy gel brow products for formal events and photoshoots where I really need to define the brows and make them darker to look natural and not washed out when photographed. The Ka-brow builds form natural looking to dramatic brows with just a few strokes. A little product goes a long way! It is long wearing, lasts for 24 hours, and is waterproof as well. I love how you can just pull out the applicator from the cap, awesome packaging! Apply the gel on the outer part of the brows and slowly work your way into the inner part with less product on the brush for natural brows that will stay put from day to night!

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Amazing eyebrow make-up spread, right? I am sure your current brow dilemma will be solved by one of these products! Bravo Benefit! You have out done yourself with this collection! You are now the queen of brows in my book! lol! Now, I will give you time to absorb and process all the information you have just read. Allow me to take you to the Benefit brow collection launch party!

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Attending the launch with one of my best friends, Nicola!

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OOTD: off shoulder top by Zara, high waist shorts by Miss Selfridge, Le Boy by Chanel, and Metal toe cap by Miu-Miu.

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Boomerang with Tasha of Benefit, Kimi, Nicola, and the Benehunks! Having the benehunks is a staple at all benefit parties! Thanks for having us, Tasha!

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AC Connection! What a pleasant surprise to see Kimi and Czar here. They planned this event for Benefit! Loved it!

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I joined the instagram contest

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We did the craziest photo!!! Kimi’s craziness sealed the deal! lol!

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They flew in Jared Bailey, Benefit’s Global Brow Expert, to tell us more about the new brow products!

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The show must go on!

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Yay! I won the cheekathon for our crazy photo! haha! Thank you Benefit!

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We tried on the brow products (love our benebrows!!) and had a little chat with Jared after the presentation. He is fabulous!

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Thank you for our new brow products benefit!!! We had a great time!

Thank you Benefit for an amazing launch! I am sure it will be a big hit once it hits the shelves!!! Remember Benebabes, the new brow collection will be out this JULY!!! 🙂

xoxo

Angela

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